Admir Rusidovic runs Manchester PC and builds Step Into AI. Writing on applying AI inside real small businesses, from someone who runs one.https://admirrusidovic.co.uk/en-GBhttps://admirrusidovic.co.uk/insights/building-a-brand-has-never-been-more-important/https://admirrusidovic.co.uk/insights/building-a-brand-has-never-been-more-important/Marketplaces and social platforms are great places to start, but you don't own the audience. Why small businesses should build a brand worth paying more for.Mon, 26 Oct 2026 00:00:00 GMTentrepreneurshiphello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/ai-receptionist-or-human-answering-service/https://admirrusidovic.co.uk/insights/ai-receptionist-or-human-answering-service/AI receptionist, human answering service or a better voicemail? Real costs, limits and who each one suits, from a small business that has run an AI agent.Sun, 25 Oct 2026 00:00:00 GMTai-agentshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/the-real-risk-of-building-your-business-on-one-platform/https://admirrusidovic.co.uk/insights/the-real-risk-of-building-your-business-on-one-platform/Selling on TikTok Shop, Etsy, eBay or Amazon looks easy. A Tameside seller's frozen earnings show the risk. The hard lessons of relying on one platform.Sat, 24 Oct 2026 00:00:00 GMTentrepreneurshiphello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/100-applicants-for-one-cafe-job-uk-job-market/https://admirrusidovic.co.uk/insights/100-applicants-for-one-cafe-job-uk-job-market/Over 100 people queued for one part-time café job in Manchester. What ONS data, employers and AI tell us about the UK entry-level job market.Fri, 23 Oct 2026 00:00:00 GMTfuture-of-workhello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/how-ai-overviews-are-changing-search-for-small-businesses/https://admirrusidovic.co.uk/insights/how-ai-overviews-are-changing-search-for-small-businesses/How Google AI Overviews, algorithm updates and AI assistants are changing how customers find local businesses, and why Manchester PC is moving to outreach.Tue, 20 Oct 2026 00:00:00 GMTai-businesshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/how-this-website-was-built-with-ai/https://admirrusidovic.co.uk/insights/how-this-website-was-built-with-ai/AI web development made a site I had wanted for twenty years finally possible. What changed, what did not, and why you still need deep web knowledge.Fri, 16 Oct 2026 00:00:00 GMTbuilding-with-aihello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/how-to-make-claude-code-max-limits-last-all-week/https://admirrusidovic.co.uk/insights/how-to-make-claude-code-max-limits-last-all-week/An in-depth guide to Claude Code usage limits: session and weekly limits, prompt caching, effort, subagents, and the workflow that makes mine last all week.Fri, 09 Oct 2026 00:00:00 GMTbuilding-with-aihello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/why-cheaper-ai-models-can-cost-more/https://admirrusidovic.co.uk/insights/why-cheaper-ai-models-can-cost-more/Delegating coding tasks to cheaper models to save tokens backfired. Why cost per completed task matters more than cost per token in Claude Code.Fri, 02 Oct 2026 00:00:00 GMTbuilding-with-aihello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/what-three-months-of-an-ai-voice-agent-taught-us/https://admirrusidovic.co.uk/insights/what-three-months-of-an-ai-voice-agent-taught-us/Lessons from three months of an AI voice agent answering a UK small business's calls: postcodes, emails, latency, noise and a conversion drop.Fri, 25 Sep 2026 00:00:00 GMTai-agentshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/openclaw-honest-review-autonomous-ai-agents/https://admirrusidovic.co.uk/insights/openclaw-honest-review-autonomous-ai-agents/An honest OpenClaw review after weeks of testing: why autonomous AI agents are unreliable today, what they teach you, and what to build instead.Fri, 18 Sep 2026 00:00:00 GMTai-agentshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/how-ai-can-help-people-with-dyslexia-find-their-words/https://admirrusidovic.co.uk/insights/how-ai-can-help-people-with-dyslexia-find-their-words/AI writing tools are sold on productivity. Their bigger promise may be helping people with dyslexia, or anyone who struggles to write, say what they mean.Fri, 11 Sep 2026 00:00:00 GMTfuture-of-workhello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/does-b2b-cold-calling-still-work-for-small-businesses/https://admirrusidovic.co.uk/insights/does-b2b-cold-calling-still-work-for-small-businesses/What a UK small business learnt about B2B cold calling: realistic conversion rates, the TPS and CTPS rules, and why relevance beats volume.Fri, 04 Sep 2026 00:00:00 GMTentrepreneurshiphello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/why-ai-should-fit-the-business-not-the-other-way-around/https://admirrusidovic.co.uk/insights/why-ai-should-fit-the-business-not-the-other-way-around/Most AI projects ask a business to change shape for a tool. Three tests to apply first, and what the national adoption figures suggest.Fri, 28 Aug 2026 00:00:00 GMTai-businesshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/what-running-a-small-business-taught-me-about-software/https://admirrusidovic.co.uk/insights/what-running-a-small-business-taught-me-about-software/Software is sold to the buyer and paid for by the person using it. What a repair business taught me about choosing tools: diagnose first, count every cost.Fri, 21 Aug 2026 00:00:00 GMTentrepreneurshiphello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/why-im-building-an-ai-powered-business-platform/https://admirrusidovic.co.uk/insights/why-im-building-an-ai-powered-business-platform/Why I am building Step Into AI for UK service businesses: the missed-call problem behind it, what it is and is not yet, and why no results are published.Fri, 14 Aug 2026 00:00:00 GMTentrepreneurshiphello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/what-ai-agents-can-actually-do-for-small-businesses/https://admirrusidovic.co.uk/insights/what-ai-agents-can-actually-do-for-small-businesses/What AI agents can really do for a small business: which jobs to hand over, which to keep, and how to spot silent failure, with real examples.Fri, 07 Aug 2026 00:00:00 GMTai-agentshello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/human-oversight-in-ai-development/https://admirrusidovic.co.uk/insights/human-oversight-in-ai-development/AI writes code faster than anyone can check it. Why review only counts if it can block a change, what it cannot catch, and what gets a person every time.Fri, 31 Jul 2026 00:00:00 GMTbuilding-with-aihello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/building-with-multiple-ai-coding-agents/https://admirrusidovic.co.uk/insights/building-with-multiple-ai-coding-agents/Running several coding agents at once changes what one developer can attempt, but not what one developer can verify. That gap is where the problems live.Fri, 24 Jul 2026 00:00:00 GMTbuilding-with-aihello@admirrusidovic.co.ukhttps://admirrusidovic.co.uk/insights/what-actually-changes-when-the-software-starts-answering/https://admirrusidovic.co.uk/insights/what-actually-changes-when-the-software-starts-answering/A small business runs on tasks it means to get round to. Why the ones that never happen cost the most, and a five-day count any owner can run.Fri, 17 Jul 2026 00:00:00 GMTfuture-of-workhello@admirrusidovic.co.uk